Payments → Analytics in your dashboard shows how your revenue moves over any range up to two years: volume, fees, refunds and disputes against the period before (or the same period a year earlier), MRR and ARR with what moved them, subscriber retention, customers, products and how people pay. Everyone on your team can see it, viewers included; members, admins and owners can download any chart's data as CSV.
Ranges, days and currencies
- Pick 7 days, 30 days, 90 days, 12 months or year to date, or any dates up to 731 days apart. The page's address keeps the choice, so you can bookmark or share it with your team.
- Every day is your business's own, in the time zone set in Settings → Profile: a 7pm sale in Los Angeles counts on that day.
- Charts show days for ranges up to about two months, weeks (from Monday) up to about six months, and months beyond.
- Money is shown one currency at a time and is never added across currencies. Usage billing and payouts are in US dollars.
- Figures are kept for two minutes, so switching charts and exporting read the same numbers.
Volume, fees, refunds and disputes
| Figure | How it is counted |
|---|---|
| Gross volume | Payments paid in the range, before fees and refunds. |
| Fees | Processing fees on those payments. |
| Refunds | Refunds made in the range, on the day they were made, whenever the payment was. Partial refunds count for what was refunded. |
| Net volume | What the range's payments keep after fees, less the range's refunds. |
| Refund rate | Refunds ÷ gross volume. |
| Disputes and dispute rate | Disputes opened in the range, and that number ÷ payments. |
| Stablecoin share | USDC and USDT payments as a share of gross volume. |
MRR and ARR
MRR is every paying subscription's plan price as a monthly amount (a weekly plan is 52 ÷ 12 weeks a month, a quarterly one a third, a yearly one a twelfth). ARR is MRR × 12. A subscription adds to MRR from its first payment, so a free trial adds nothing until it converts, and stops on the day it ends. Recurring discount codes lower it: a code for every payment for good, a code for several months for those months, after which MRR steps back up. A first-payment-only discount doesn't change MRR. MRR past due is the MRR of subscriptions whose last renewal failed and is being retried.
| Movement | Meaning |
|---|---|
| New | A customer's first paying subscription. |
| Expansion | A paying customer's MRR goes up: a plan upgrade, a second subscription, or a discount running out. |
| Contraction | A paying customer's MRR goes down but not to zero: a downgrade or a new recurring discount. |
| Churn | A customer's MRR goes to zero: their last subscription ended. |
| Reactivation | A customer who had churned starts paying again. |
Movements are per customer, by email address. A plan change ends the old subscription and starts the new one at the same moment, so it counts once, as expansion or contraction, never as churn plus a new subscriber. See plan changes for how a move is billed.
Churn, retention and lifetime revenue
- Subscriber churn: customers who churned in the range ÷ paying subscribers at its start.
- Revenue churn: churned and contracted MRR ÷ MRR at the start. Net revenue retention: (start MRR + expansion − contraction − churn) ÷ start MRR.
- ARPA: MRR ÷ paying subscribers. Predicted LTV: ARPA ÷ monthly subscriber churn, shown once anyone has churned.
- Retention cohorts: subscribers grouped by the month they first paid (the last twelve months), with the share still paying at each month-end since. The current month counts as of today.
- Average lifetime revenue: everything customers have paid you, less refunds, ÷ everyone who has ever paid, up to the end of the range. Top customers are ranked by what they paid in the range after refunds on those payments.
Products, payment methods and countries
Top products counts catalog items sold on payment links: units, and units × the item's price before discounts, tax and shipping. Top payment links and invoices ranks what customers paid through, with plans and invoices named. Payment methods and countries are shares of gross volume, by how customers paid and their billing country.
Failed payments and recovery
Failed attempts are payments declined or stopped in the range. Attempts for the same subscription, or by the same customer on the same payment link, count as one failed payment; it is recovered when that customer then pays for it within 14 days of the first failure.
Usage billing
Usage billed is each closed usage period's total, by the day the period ended; collected is what has been paid, by card or on its invoice.
Payouts forecast
The forecast lists your next automatic payouts from your payout schedule (Settings → Payouts) with a rough amount for each: your available balance goes with the first, money still clearing goes with the first payout after it clears, and sales you haven't made yet are added at your last 30 days' average. It's an estimate, not a promise; with manual payouts it shows what you can pay out now. See payouts for every way to get your money.
CSV exports
Every chart and table has a CSV button that downloads the same rows for the range and currency on screen: volume, MRR movement, retention cohorts, top customers, products, payment links and invoices, payment methods, countries, failed payments and usage. Amounts are in major units (12.50, not 1250) and rates are 0–1. Each export is recorded in your activity log.