Go-to-Market
Go-to-Market Lead
Own go-to-market strategy for new branch markets and product launches.
Anytime Capital is expanding its branch network and product offering across the United States. The Go-to-Market Lead owns how the company launches: new branch markets, new products and the campaigns that support them.
This position sets go-to-market strategy, coordinates execution across marketing, business development and branch teams, and is accountable for launch results. It works closely with the Head of Branches on market entry and with the founders on prioritization.
The role is open to candidates anywhere in the US. You can work remotely or from any of our offices, with travel to branch markets around launches.
This role is open to candidates anywhere in the US. You will work out of the Anytime Capital branch local to you — and remotely if we have not opened one in your city yet.
What you'll do
- Develop the go-to-market strategy for new branch markets and product launches
- Plan and coordinate launch execution across marketing, business development and branch teams
- Define positioning and messaging for our products across consumer and business segments
- Set launch targets and report results against them
- Prioritize markets and segments in partnership with the Head of Branches and the founders
- Build repeatable launch processes so each market entry is faster and more predictable
- Coordinate the work of the growth and content teams around each launch
What we're looking for
- 6+ years in go-to-market, product marketing, growth or strategy roles, ideally in financial services, payments or fintech
- Demonstrated experience leading product or market launches with measurable results
- Strong cross-functional leadership and communication skills
- Comfort with performance data and reporting
- Willingness to travel to branch markets around launches
Nice to have
- Experience with multi-location or branch-based businesses
- Experience marketing regulated financial products
- Familiarity with the digital asset space
What we offer
- Competitive compensation, reviewed regularly
- Health, dental and vision coverage for US full-time employees
- Paid time off and company holidays
- A direct line to the founders — no layers between you and a decision
- Real ownership of your function rather than a narrow slice of it
- Training on BSA/AML, KYC and the compliance side of financial services
- Reports to:
- Founders
Apply for Go-to-Market Lead
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Other open roles
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View roleAnytime Capital is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. If you need an accommodation at any point in the hiring process, tell us in your application or email hello@anytime-capital.com and we will arrange it.