Neighbourhoods and corridors
Downtown & the international bridges · Segundo Barrio & Chamizal · Central El Paso — Alameda Avenue · Northeast El Paso · Socorro & San Elizario · Horizon City
El Paso's retail economy is binational. Currency exchange, cross-border shopping and cash transactions are ordinary daily activity, and the storefronts that handle them are already the closest thing in the United States to the casa de cambio model this program fits.
$500.00
Counter order · El Paso
Border cities run a different retail economy from the rest of the country. Currency exchange is a routine transaction rather than a specialist one, cross-border customers are a normal part of the trade, and a storefront handling multiple forms of money is completely unremarkable to the people using it.
That normalisation is a real advantage. In most American markets a store has to explain why it is now doing something with money that is unfamiliar. In El Paso the customer's mental model already includes a counter that converts one form of value into another.
On the ground
Casas de cambio, check cashers, money transfer agencies, convenience stores, mercados, phone shops. These are the formats the program was designed around, and the neighbourhoods below are where they cluster.
Downtown & the international bridges · Segundo Barrio & Chamizal · Central El Paso — Alameda Avenue · Northeast El Paso · Socorro & San Elizario · Horizon City
Casas de cambio, check cashers, money transfer agencies, convenience stores, mercados, phone shops.
Mexico — the corridors that drive stablecoin demand at a El Paso counter.
Spanish, English. Serving a customer in their own language is the single biggest advantage a counter has over an app.
The arithmetic
Crypto is priced as a percentage of the order, so the revenue scales with the ticket rather than with the number of items you sold. These are worked examples at an illustrative 1% to 3% revenue share — check your agent agreement for your own rate.
| At the counter | Order size | Store keeps (low) | Store keeps (high) |
|---|---|---|---|
| A customer cashes a check and puts part of it into Bitcoin | $200 | $2.00 | $6.00 |
| A regular buys USDT to send to family overseas | $500 | $5.00 | $15.00 |
| A customer sells crypto and takes the cash | $1,000 | $10.00 | $30.00 |
| A small business owner buys on payday, every other week | $2,500 | $25.00 | $75.00 |
| One larger order, the kind an ATM's daily cap refuses | $10,000 | $100.00 | $300.00 |
The figures above are worked examples, not projected or guaranteed earnings. They show how the arithmetic works on a given order size at an illustrative revenue-share range. Your actual rate is set in your agent agreement, and what any individual store earns depends on its foot traffic, its neighbourhood, its hours and how many customers it serves. Anytime Capital does not promise any level of income.
Typical time to serve a customer
Equipment to buy or lease
Assets your customers can buy
US-based support for your staff
El Paso's currency exchange storefronts are structurally the closest US analogue to the casa de cambio format that dominates cash retail across Latin America — and they are the format this program maps onto most directly anywhere in the world.
For those businesses, adding crypto is not a category leap. It is another asset across the same counter, verified the same way, paid for the same way, with the same customer.
Border compliance expectations are also higher than average, which cuts both ways: onboarding asks careful questions, and businesses that are used to those questions find them familiar.
Your employee signs in at retail.anytime-capital.com, verifies the customer once, places the order and takes the payment at the counter. There is no machine to install, no crypto for the store to hold and no float to fund.
Anytime Capital is the registered money services business behind the transaction and carries the customer identification programme, the monitoring and the reporting. Your store is a serving location, and your existing licences remain yours with their own obligations.
Onboarding is a compliance review and a training session. Nothing is delivered to your address, and there is nothing to earn back before the first order is profitable.
Keep reading
The numbers, the rules and the store type closest to yours.
They are among the most natural fits anywhere, because the counter model, the identification habits and the customer expectation are already exactly right.
Eligibility depends on the customer's own circumstances and on the applicable rules, and that is determined by the platform's verification rather than by the store. What your location can offer is confirmed during onboarding.
Not to act as a serving location for Anytime Capital's platform. Anytime Capital is the registered money services business and carries the compliance programme for the activity. State law varies, so what applies to your specific store is confirmed during onboarding, and nothing here is legal advice.
None. The platform runs in a browser on a phone, tablet or the PC already behind your counter. There is no kiosk, no floor space requirement and no monthly platform fee.
One to two minutes for a first-time customer, because their identity is verified once. Under a minute for everyone after that.
Elsewhere in the programme
The same programme, answered for a different question, store format or market.
Tell us where the store is and what your customers keep asking for. We will tell you what we can offer at your location.